About Us

Rogue Merchandising was established in 2005 by product development and retail sales & marketing veteran John Vanatta. Rogue Merchandising provides hands-on merchandise development for new and established brand and entertainment clients, blending music, creativity, and fashion tailored to each individual artist.

Born and raised in Southern California, John ‘s initial merchandise background lies in the action sports industry as a manager for Southern California skate and ski retailer Val Surf. He is passionate about the outdoors and enjoys many sports, including windsurfing, biking, skiing, and snowboarding.

In 1993 he started XXX Merchandising with music merchandising pioneer Ronnie Azov, creating products for band tours as well as private labels for apparel and action sports companies.

In 1998 he joined the Bravado International Group, a London-based music merchandising company. He and two other music industry veterans opened the U.S. office to better serve their client roster. As the director of product development at Bravado, he started from ground zero to set up production capabilities in the United States. John worked directly with many artists such as Christina Aguilera, Bette Midler, Tori Amos, David Byrne, John Liden of the Sex Pistols, Norah Jones, Bon Jovi, Ronnie Dio.

In 2005 he left Bravado to establish Rogue Merchandising.

In an arena where multimillion-dollar sales results is the bottom line, creating on-trend merchandise that appeals to the artist’s target audience is key. John and his creative development team are experienced, innovative, and expert in incorporating current trends into each design. His wide range of experience in garment manufacturing allows him to offer bespoke designs, insuring the merchandise created is unique and tailored to the artist’s vision.

Product ranges include apparel, posters, calendars, event programs, accessories and gifts.  John also operates in the private label market, recently developing a merchandise program for Val Surf.  He develops promotional merchandise for the award-winning fashion school FIDM as well as products for several action sports companies.

John brings with him his passion for the outdoors and his vast apparel manufacturing and sales experience to his work as a creative and detail-oriented product development expert.

For further information about Rogue Merchandising please contact John Vanatta.